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From the Best-Selling Author of Culture That Rocks and Leadership That Rocks...


How do you turn customers into raving fans? You start by giving them experiences they will never forget.

Rock Star Culture Starts with Mind-Searing Customer Experiences.

Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company. Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans shows you how to begin by hiring people especially suited to your business, then giving them the training and permission they need to make your brand iconic.


Part of the "Culture That Rocks" series, Service That Rocks draws on examples from some of the world’s most recognizable big businesses, along with lesser-known but equally potent single-location entities, to reveal how, when exemplary service permeates your organization’s culture, it will transcend simply being transactional.


With edu-training practical advice and actionable tips, Service That Rocks gives you the ultimate set list to avoid mediocrity and create service so memorable that it will transform your customers into devoted fans of the brand.

Published by:

Released 10|04|2022
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The Book
As a keynote speaker, author, podcaster, and entrepreneur, Jim Knight teaches organizations of all sizes how to attain their own "rock star" status.

Although his illustrious career started at Gatorland Zoo (he has the scars to prove it), Jim cut his teeth in the hospitality industry and eventually led Global Training for Hard Rock International for two decades. His customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders.

Known for his edu-taining programs (in-person, virtually and in print), Jim is the best-selling author of Culture That Rocks: How to Revolutionize Your Company's Culture , which was featured in Entrepreneur Magazine as one of the "5 Books That Will Help You Transform How Your Do Business" and Leadership That Rocks: Take Your Brand to Eleven and Amp Up Results.

Jim's newest book, Service That Rocks  (Oct 2022), is the second in the 3-part "Culture That Rocks" series.

A portion of Jim's book sales, podcast revenue, speaking fees and training program proceeds goes to No Kid Hungry and Cannonball Kids' cancer.
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The Author

Chris Tomasso
First Watch: The Daytime Cafe, President & CEO 

With Service That Rocks, Jim Knight shares examples of how engaged employees at companies that promote and value genuine amp’d up service can create memorable experiences and customers for life; it’s just what we need today.


Kathleen Wood
Speaker, Author, Executive Coach, CEO of Suzy's Swirl  

Jim Knight delivers the ultimate formula for service success in Service That Rocks, by combining a rock star mentality, innovative techniques and best practices to competitively differentiate your business. The customer experience is being re-written in today’s dynamic marketplace and Jim has defined the perfect playlist to engage employees at every level to deliver your organization’s service culture to create fans for life. Fun, practical, and action-oriented—this book has it all!    


Jay Baer

Speaker, Author, Customer Experience & Marketing Expert

You’ll laugh. You’ll cry. And most importantly…you’ll change. Full of examples and achievable advice, Service That Rocks is the instruction manual for moving from mediocre to magnificent.


Carol Dover
Florida Restaurant and Lodging Association, President & CEO 

Florida’s hospitality industry lives and dies by the customer experience and the service we provide our guests. Jim Knight’s newest book, Service That Rocks, is THE perfect business blueprint to help your establishment surpass guest expectations and keep them coming back for more. There are so many incredible takeaways in this book for employees and leaders alike; it is a must read. Just like Jim, this book rocks!


Don Yaeger
Certified Speaking Professional, 11-time Best-Selling Author, Executive Coach

We all know the danger of producing sequels -- they don’t always live up to the original. But in Service That Rocks, my good friend Jim Knight does what Hollywood often fails to do…he exceeds the standard previously set. Jim’s first book Culture That Rocks was easily one of my favorites in the organization-building space. In his third book, he goes deeper into customer service. Grab your highlighter because this one is filled with nuggets!

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Michael Dorf
City Winery,
Founder & Chairman

Jim Knight is a rock star writer and observer of talent like the many music agents and producers I work with on a regular basis. His unique observations of top talent become a textbook for how to operate service in any industry at the highest level. Like a concert that fires on all cylinders, his new book Service That Rocks leaves a lasting memory that, well…really rocks!  


Tracy Lorenz
Auguste Escoffier School of Culinary Arts, President & CEO

As the CEO of the largest culinary school in the world, we train personnel to work in the largest-service oriented industry, so I know relevance and value when I see it. In Service That Rocks, Jim Knight delivers thought-provoking wisdom and practical advice for employees to create unforgettable customer experiences which lead to sustainable and unforgettable brands. This book rocks!


Ryan Estis
Keynote Speaker, Author and Service Training Expert 

In Service That Rocks, Jim Knight delivers practical insight, incredible stories and a business blueprint for delivering a brand experience that will keep customers coming back for more. This book is an entertaining read packed with actionable ideas to influence culture, inspire employees and deliver a service experience that surprises and delights every single time. When it comes to the future of customer experience, I learn from Jim and if you care about your customers I cannot recommend this book enough!” Jim Knight brings such an energetic and refreshing perspective to leadership! Jim’s passion for helping others is resonant throughout Leadership That Rocks and his podcast too. This is a must-read!


If Interested in Hiring Jim to Speak at Your Event

If Interested in Buying Bulk Books (40+)

To Contact Jim's Publisher (Page Two Books)

To Contact Jim Directly

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